Unconscious bias refers to the social stereotypes, attitudes, or preferences that individuals form outside of their conscious awareness or control.

Everyone is biased. The key is to be aware of our unconscious biases so we can challenge and manage them and ensure they don’t cloud our decision-making processes.

Managing unconscious bias in the workplace is crucial because it can result in unfair recruitment and promotion. This leads to organisations drawing from a limited talent pool, thereby missing out on the valuable perspectives and experiences that diversity brings.

Unconscious bias can undervalue certain individuals and silence their voices, so an organisation doesn’t benefit from collaboration and ideas.

Affinity bias or ‘similarity bias’ is one example of unconscious bias. For example, when an HR manager recruits a candidate because they have something in common with them like a shared interest.

Unconscious bias training supports employees to recognise unconscious bias in themselves and provides practical strategies for managing unconscious bias. This leads to a more inclusive, diverse, and happy workforce, which ultimately enhances productivity.

Unconscious bias training supports employees to recognise their unconscious biases so they can reduce the effect on their decisions and recognise the value of experiences and perspectives that differ from their own.