Praxis42 was engaged by ITV to help design, build and deploy health and safety eLearning to 600 production staff working on I’m a Celebrity…Get Me Out of Here!
The jungle of eastern Australia which features in the reality television programme is a challenging environment for celebrities, but also for production team members, so managing their safety and wellbeing is paramount.
Client need
ITV needed a health and safety training solution for all their production team, made up of personnel from Australia and the UK, who arrive anything from three months to just two days before filming. Before the crew start work on the Australian set, they need to be fully prepped for jungle life, including knowing how to handle a multitude of medical and safety situations.
The ITV Health and Safety team took the decision to change the induction process from previous years. There were several issues that needed resolving – crew working on site before receiving induction training, the amount of time the safety team were spending on training, difficulty with the administration of training records, and the need to ensure training would fit in with production schedules.
To remove any hurdles from inconsistent schedules and timeframes, they decided to work with us to develop an eLearning Site Safety Induction course, covering all the elements that would usually be contained in a face-to-face induction.
Tom Paxman, Managing Director of Digital at, Praxis42 helped manage the project:
“When ITV approached us with the concept of delivering the I’m a Celebrity site induction as a piece of eLearning, we were delighted to be involved. The project has been exciting from start to finish and real eye opener into the job the Health and Safety team do to keep everyone on location safe.”
Delivery
Induction course content was delivered through gamification to ensure a high level of engagement. This approach also meant training was in keeping with the fun premise behind the hit ITV show. ITV’s Health and Safety team found it was the perfect platform to develop a strong safety culture within the production team.
The project not only delivered increased compliance, but it also improved operational efficiency with significant cost savings.
Jackie Little, Health and Safety Risk Manager at ITV described the finished eLearning course as “a great way of delivering training to a large number of people effectively, keeping it relevant and informative. In fact, one of the Australian crew members said ‘Best induction I’ve come across. Other inductions I’ve done make you want to gouge your eyes out.”
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